My Unfair Advantage

1.       Public Speaking- It is my main skill. I am not shy when it comes to speaking to people about my product, presenting it to an audience, or promoting it in some public fashion.  

2.       Friendliness- Being friendly and amiable is another resource that I have which no other company can replicate. It is an important part of my human capital.  

3.       Creativity- This product I have pitched is creative and unique, in my opinion I display those traits as well. Another competitor would have a difficult time replicating an app that could identify songs from someone humming the tune without breaking any ownership laws I may have for the product.  

4.       My new found connections at Kinwa- The young co-founders there are great examples of what is possible in the field of creating applications for phones. I was able to establish a connection with them, and could possibly have a similar success story as theirs if this creation of mine actually ever happened. That is something rare and inimitable.

5.       An open and broad target audience- The people I am aiming towards is everyone and anyone, no matter the age, race, religion, or ethnicity. My product could be used by anyone who wanted to use it, and therefore it is highly valuable due to its diversity.  

6.       A music related creation- Having an app that would both attract music students and music all typed of music lovers is really exciting. It would be a huge boost to the music industry and to technology in the music department if such an app could be used; making it a valuable resource.

7.       Large range of music- Overall, a vast knowledge for the different types of music genres out there. My father has a great music collection that he passed on to me, and it is because of that emersion into music that I now have allowed myself to be open minded and listen anything and everything. Other companies cannot replicate that.

8.       Pre-existing technology- Some aspects of my resources are already out there ready for me to use them. For instance, the way Shazam finds the music it hears would be a similar technology that I would use in my product, only this time the app can identify things by the human voice.

9.       Friends in many places- I have connections with friends who are talented in the technological field, and could help me make this app a success. That friendship cannot be replicated.

10.   The name- The name of the product is super cool and different. Mind and Melody states what the overall purpose of the app is. There is a melody and you are going to use your mind to find it. It is a cohesive link between the two.

Top Resource:

My top resource is definitely the people connection I have with the three young entrepreneurs at Kinwa. They have experience and an understanding for how to start up apps and use new technology to be successful. Furthermore, I was able to get in contact with them and share my idea, so having them on my side would be extremely beneficial and unique to my situation.