Week 10 Reading Reflection

1)    What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 

What I found very interesting within the reading was the section on marketing philosophy. According to the production-driven philosophy, you must produce efficiently before worrying about sales. I found this rather surprising because I always thought you produced an amount that you knew you could sell and make a profit. Apparently however, the better the production process is, the better your final product will be, and therefore your sales will always be well off.

2)    Identify at least one part of the reading that was confusing to you.

Something that was a bit vague to me was the section on developing an information gathering instrument. Apparently it has to do when making a questionnaire or a survey of some sort, but overall the idea of it is a bit vague.

3)    If you were able to ask two questions to the author, what would you ask? Why?

Question one: How did you manage to put the research process described in the book into five easy steps?

Question two: What were some scenarios and examples you used to find the major environmental factors that affect pricing strategy?

4)     The only thing I would really say against the author is about the area with having focus groups to gather information. I understand it’s a good way to get more of a closer look into finding potential customers, but it also allows for more human error and bias.